Digital Marketing Musings

Episode 51: Understanding Today’s Market: Healthcare

November 25th, 2022  |  24 mins 52 secs

customer, cx, digital experience, digital marketing, digital marketing musings, doctor, health, healthcare, insurance, marketing, patient, pharmaceuticals

Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.

Episode 50: Understand User Intent with Merkle Matrix

November 11th, 2022  |  27 mins 3 secs

brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, google, marketing, merkle matrix, microsoft, organic search, paid search, user intent

This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.

Episode 49: Critical Media Trends for Q4 2022

October 28th, 2022  |  23 mins

brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, paid search, performance media, pmr

Gaia and Andreah are joined by Merkle’s Melissa Reilly, Associate Director, Marketing Communications, and Jane Yeo, Media Strategy Manger. The guests discuss insights and trends from the Q4 2022 Performance Media Report which surveyed 250 marketing decision-makers.

Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024

October 17th, 2022  |  31 mins 50 secs

brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns

This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.

Episode 47: Understanding Today’s Market: Telecom

September 26th, 2022  |  24 mins 5 secs

cx, digital experience, digital marketing, digital marketing musings, marketing, post-pay, pre-pay, privacy, privacy regulations, telecom, telecommunication, wireless, wireless device

In this episode, Gaia and Andreah are joined by two Merkle experts in telecommunication marketing, Suzy Jackson, Creative Director and Kristina Easter, Senior Creative Strategist. Listen in for insight into this innovative and evolving industry.

Episode 46: Ethical AI and Machine Learning

September 12th, 2022  |  25 mins 33 secs

ai, artificial intelligence, cx, digital experience, digital marketing, digital marketing musings, ethical ai, ethics, machine learning, marketing

In this episode, Gaia and Andreah discuss how marketers should approach ethical AI and machine learning with Merkle’s Shirli Zelcer, Global Head of Analytics and Kirt Morris, Global Chief Equity Officer.

Episode 45: Understanding Today’s Market: CPG

August 29th, 2022  |  23 mins 34 secs

brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain

Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.

Episode 44: Understanding Today’s Market: B2B

August 16th, 2022  |  20 mins

abm, b2b, b2c, business, consumers, covid-19, cx, digital experience, digital marketing, digital marketing musings, inflation, marketing, privacy, sales, supply chain

In this episode, Gaia and Andreah discuss B2B basics with Merkle experts David Charles, VP, Customer Strategy, and Brent Walter, Sr. Director, Customer Strategy. Listen in for current B2B market challenges and insights.

Episode 43: Understanding Today’s Market: Nonprofit

August 2nd, 2022  |  40 mins 42 secs

acquisition, budget, constituents, consumers, covid-19, digital marketing, digital marketing musings, donation, donors, gen z, inflation, marketing, millennials, nonprofit, retention, supply chain

In this episode, Gaia and Andreah are joined by Christy McWilliams, VP, Customer Strategy at Merkle and Rick Gentry, Director, Client Strategy at Merkle. These nonprofit and fundraising experts dive into best practices for building a relevant and successful nonprofit marketing strategy today.

Episode 42: Navigating the Transition to GA4

July 14th, 2022  |  33 mins 39 secs

analytics, cdp, customer data, digital marketing, digital marketing musings, ga4, google, google analytics, marketing, model data, universal analytics

In this episode, guests Andrew and Nick chat with Gaia and Andreah about the marketing implications of the latest iteration of Google Analytics, GA4.

Episode 41: Top Trends in the Q3 Performance Media Report

July 5th, 2022  |  22 mins 6 secs

advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel

n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research.

Episode 40: Gaming Creative, Part 2

June 20th, 2022  |  18 mins 52 secs

advertising, commerce, commercials, creative, data, digital marketing, digital marketing musings, games, gamification, gaming, gaming creative, marketing, metaverse, virtual reality, web 3.0

This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.

Episode 39: Gaming Creative, Part 1

June 3rd, 2022  |  39 mins 3 secs

advertising, commerce, creative, data, digital marketing, digital marketing musings, easter eggs, games, gamification, gaming, gaming creative, marketing, metaverse, value exchange, virtual reality, web 3.0

In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.

Episode 38: How is Inflation Affecting Brand Loyalty?

May 20th, 2022  |  31 mins 39 secs

data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0

In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.

Episode 37: Creating Value with NFTs

May 6th, 2022  |  39 mins 39 secs

blockchain, crypto, data, digital marketing, digital marketing musings, gamification, gaming, marketing, metaverse, monetization, nft, nfts, smart contract, value exchange, web 3.0

The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.

Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2

April 22nd, 2022  |  20 mins 55 secs

ar, branding, data, digital marketing, digital marketing musings, digital transformation, gaming, marketing, metaverse, vr, web 3.0, yankee candle