Digital Marketing Musings

Episode 43: Understanding Today’s Market: Nonprofit

August 2nd, 2022  |  40 mins 42 secs

acquisition, budget, constituents, consumers, covid-19, digital marketing, digital marketing musings, donation, donors, gen z, inflation, marketing, millennials, nonprofit, retention, supply chain

In this episode, Gaia and Andreah are joined by Christy McWilliams, VP, Customer Strategy at Merkle and Rick Gentry, Director, Client Strategy at Merkle. These nonprofit and fundraising experts dive into best practices for building a relevant and successful nonprofit marketing strategy today.

Episode 42: Navigating the Transition to GA4

July 14th, 2022  |  33 mins 39 secs

analytics, cdp, customer data, digital marketing, digital marketing musings, ga4, google, google analytics, marketing, model data, universal analytics

In this episode, guests Andrew and Nick chat with Gaia and Andreah about the marketing implications of the latest iteration of Google Analytics, GA4.

Episode 41: Top Trends in the Q3 Performance Media Report

July 5th, 2022  |  22 mins 6 secs

advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel

n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research.

Episode 40: Gaming Creative, Part 2

June 20th, 2022  |  18 mins 52 secs

advertising, commerce, commercials, creative, data, digital marketing, digital marketing musings, games, gamification, gaming, gaming creative, marketing, metaverse, virtual reality, web 3.0

This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.

Episode 39: Gaming Creative, Part 1

June 3rd, 2022  |  39 mins 3 secs

advertising, commerce, creative, data, digital marketing, digital marketing musings, easter eggs, games, gamification, gaming, gaming creative, marketing, metaverse, value exchange, virtual reality, web 3.0

In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.

Episode 38: How is Inflation Affecting Brand Loyalty?

May 20th, 2022  |  31 mins 39 secs

data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0

In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.

Episode 37: Creating Value with NFTs

May 6th, 2022  |  39 mins 39 secs

blockchain, crypto, data, digital marketing, digital marketing musings, gamification, gaming, marketing, metaverse, monetization, nft, nfts, smart contract, value exchange, web 3.0

The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.

Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2

April 22nd, 2022  |  20 mins 55 secs

ar, branding, data, digital marketing, digital marketing musings, digital transformation, gaming, marketing, metaverse, vr, web 3.0, yankee candle

Episode 35: The Evolution of Web 3.0 & the Metaverse, Part 1

April 8th, 2022  |  38 mins 21 secs

ai, data ownership, data privacy, decentralization, digital assets, digital marketing, digital marketing musings, gaming, marketing, marketing trends, metaverse, nfts, smart contract, web 3.0

In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.

Episode 34: Marketing Opportunities in eSports

March 25th, 2022  |  39 mins 36 secs

advertising, digital marketing, digital marketing musings, esports, esports teams, gaming, gaming trends, marketing, marketing trends, professional gaming

In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.

Episode 33: Hot Media Trends for Q2 and A Reflection on Q4

March 11th, 2022  |  16 mins 35 secs

cpc, cpm, digital marketing, digital marketing musings, influencers, marketing, marketing channels, marketing trends, media, media insights, personalization, q2, q4, supply chain, travel

Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.

Episode 32: Gaming Options for Brands

February 28th, 2022  |  42 mins 52 secs

accessibility, ads, audience, brand, digital games, digital marketing, digital marketing musings, diverse talent, games, gaming, gaming culture, marketing, mobile gaming, play

In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.

Episode 31: Using Gamification to Drive User Engagement

February 14th, 2022  |  24 mins 49 secs

behavioral economics, consumer strategy, customer loyalty, digital channel, digital marketing musings, digital media, gamification, loyalty, marketing, online marketing, user experience

In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.

Episode 30: How to Adapt to Digital Privacy in Email

January 31st, 2022  |  30 mins 14 secs

digital channel, digital marketing musings, digital media, digital privacy, email, email marketing, email strategy, hide my email, ios, marketing, online marketing, privacy protection

In this episode, Gaia and Andreah meet with Carly French and Phil Marsalona from Merkle’s technology strategy team to dig into the impact of digital privacy changes in email on the entire marketing ecosystem.

Episode 29: Get Personal with Email Marketing Strategy

January 18th, 2022  |  14 mins 33 secs

digital channel, digital marketing musings, digital media, email, email marketing, email strategy, kpi, marketing, omni-channel, personalization, segmentation, seo

Episode 28: What’s Next? Digital Marketing Predictions for 2022

January 3rd, 2022  |  50 mins 43 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022.