What sort of trends can we expect within paid search in 2021? How will these trends be different from those in 2020? Gaia and Andreah sit down with Merkle’s Matt Mierzejewski to discuss, and get his thoughts on, what search marketers can expect in 2021.
Matt’s 2021 predictions for SEM:
• Privacy will be key as marketers learn how it will impact their channels.
• Search practitioners need to adapt:
o Time investment in non-Google engines
o By working with different departments such as analytics and data science
Matt’s 2021 predictions for digital marketing:
• Expect to continue seeing a surge in visualized search
• Apple will reveal formal plans to launch its own search engine