Episode 11

Travel Trends On The Road To Recovery


May 17th, 2021

24 mins 45 secs

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About this Episode

Now that over half of adults in the US have already received at least the first dose of a vaccine, what are some of the expectations around consumers’ willingness to travel? Andreah and Gaia welcome guests, Vanessa Cooper, Senior Director at Merkle and Alissa Lisi, SEO Account Manager at Merkle, who take a deep dive into the current trends in the travel industry, popular types of travel, what to expect over the summer, and the current state of domestic and international travel.

Topics discussed are:
• Brands are starting to recover; travel is actually beginning to gain momentum
• Travel sentiment has shifted from “travel shaming” to over 60% of consumers now being willing to travel
• The impact of vaccine rollouts and travel restrictions on marketing campaign performance
• Revenge travel and business travel
• How to use SEO marketing to amplify safety measures