Identifying Audiences with SEO

The topic of audience identification typically emphasizes paid media conversion. However, looking at SEO data can really be a benefit to solving the puzzle. Gaia and Andrea look at audience development through the SEO-first lens with Merkle guests Kacie Gaudiose, SEO strategy content lead; Jen DeGiovanni, senior director of client strategy; and Evan Nicholson, senior director of digital experience.

Topics of discussion
• How to conduct an SEO data analysis
• The importance of looking at SEO data first
• Search as a tool for audience intent and performance behavior
• Applying SEO findings to other channels