Digital marketing within the financial services industry requires unique strategies for targeting consumers, complying with legal requirements, managing brand reputation, and more. Gaia and Andreah dive into these best practices with Merkle experts Chris Lawson, senior manager of paid search; Dan Kuzio, senior manager of media; and Libby Knowles, senior specialist of SEO.
Topics of discussion include:
• Differences in advertising between financial services and other verticals
• Considerations for targeting consumers and combating competition
• How to manage brand reputation in financial services
• The pandemic’s effect on the industry