Data Visualization Tips and Tools for Marketers

Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.

In this episode, you’ll learn about:

• The key components of effective reporting
• Various data visualization platforms and their pros and cons
• How to decide which platform is right for you
• How you can improve your current reporting, regardless of what platform you use

Resources:

• Vlog: How to Measure Digital Audiences and Media in the Cookieless Future
• On-demand webinar: Awesome Insights from Bad Data: How to Create the Right Reports
• The Complete Customer Journey Analytics Handbook