Episode 21

2021 Q4 Media Trends: Streaming, Apps, and More

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October 5th, 2021

19 mins 56 secs

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streaming seo sem retail paid social ott media marketing strategy marketing holiday eretail digital marketing musings digital marketing ctv creative commerce apps

About this Episode

As we enter the final quarter of 2021, marketers must monitor the evolving pandemic and how it continues to impact consumer behavior. What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.
In this episode, you’ll learn about:
• A consumer priority reset, with a greater focus on wellness and sustainability
• The upcoming holiday season and what to expect for gifting, shopping, and travel
• The TV streaming wars and new ways for brands to reach their audiences
• Opportunities with apps and the nuances across different age groups

Resources
• Report: Q4 2021 Media Insights Report
• Webinar: Media Insights Report Q4 2021: Trends and Strategies for the Next Quarter