After spending much of 2020 away from others, Americans are eager to continue traveling through the holiday season. What travel trends should marketers expect to see through the end of 2021 and beyond? Gaia and Andreah spoke with Stacy Campbell from Kimpton Hotels and Merkle’s Vanessa Cooper and Alissa Lisi to discuss important digital marketing considerations for travel brands in Q4.
In this episode, you’ll learn:
• Where travelers are going for leisure trips
• What travel options are top-of-mind for consumers
• How COVID-19 is impacting customers’ approaches to bookings
• The differences in trips across segments within business travel