Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ.
In this episode, you’ll learn about:
• What link building is
• The role that digital PR plays in link building
• What types of content work best for link building