Episode 24

Supply Chain Woes and How to Pivot in Digital


November 12th, 2021

26 mins 29 secs

Your Hosts

About this Episode

Supply chain challenges are disrupting logistics and inventory for brands across retail. Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.

In this episode, you’ll learn about:

• How supply chain issues affect paid media
• Ways that brands can adjust their media approach for holiday
• Strategies for turning these challenges into an opportunity