Episode 26

Elevating Your SEO with Digital PR


December 13th, 2021

18 mins 57 secs

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About this Episode

Digital PR is a newer area of marketing that generates earned online coverage and, through that coverage, links from authoritative websites. Chloe Hutchinson and Ellie Hearn from denstu international’s digital PR team joined Gaia and Andreah to discuss the latest in the field and the benefits of a strong digital PR strategy.

In this episode, you’ll learn:

  • How digital PR can elevate organic search rankings
  • The differences between digital PR, traditional PR, and link building
  • Considerations for what level of digital PR activity makes sense for a given brand