Episode 27

Media Stats from Q3 and Trends to Watch in Q1

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December 20th, 2021

35 mins 22 secs

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gaming marketing generation alpha social commerce advertising digital media digital marketing musings marketing strategy programmatic paid social creative eretail sem seo media marketing digital marketing

About this Episode

As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.

Topics in this episode include:
• COVID-19’s continued impact on digital media KPIs.
• Generation Alpha and its influence on household purchasing decisions.
• The impact of digital privacy on media – both past and future.

Resources:
• Q3 2021 Digital Marketing Report
• Q1 2022 Media Insights Report