Episode 28

What’s Next? Digital Marketing Predictions for 2022

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January 3rd, 2022

50 mins 43 secs

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advertising digital media digital marketing musings marketing strategy programmatic paid social creative eretail sem seo media marketing digital marketing

About this Episode

In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022. Listen in to hear takes from Matt Mierzejewski, SVP Search Capability Lead; Alexis Sanders, Director of SEO; Ilon Weeldreyer, Director of Performance Media; and Eva Johnson, Senior Director of Marketing.

Predictions in this episode touch on topics like:
• How brands will build an infrastructure for success in SEO.
• The impact of measurement changes on budget allocations in display and paid social.
• How SEM practitioners will rework their account management approach with increased Google automation.
• Impending identity crises for brands adjusting to new customer experience expectations.

Resources:
• Whitepaper: Q3 2021 Digital Marketing Report
• Podcast episode: Supply Chain Woes and How to Pivot in Digital

NOTE: After recording this podcast, Peloton pulled the ad discussed on 12/16, days after it aired, due to allegations against an actor in the commercial.