In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022. Listen in to hear takes from Matt Mierzejewski, SVP Search Capability Lead; Alexis Sanders, Director of SEO; Ilon Weeldreyer, Director of Performance Media; and Eva Johnson, Senior Director of Marketing.
Predictions in this episode touch on topics like:
• How brands will build an infrastructure for success in SEO.
• The impact of measurement changes on budget allocations in display and paid social.
• How SEM practitioners will rework their account management approach with increased Google automation.
• Impending identity crises for brands adjusting to new customer experience expectations.
NOTE: After recording this podcast, Peloton pulled the ad discussed on 12/16, days after it aired, due to allegations against an actor in the commercial.