Episode 29

Get Personal with Email Marketing Strategy


January 18th, 2022

14 mins 33 secs

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About this Episode

In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.

This episode tackles questions such as:

  • What is email marketing?
  • How can brands best manage their email programs?
  • What are the most important KPIs for email management?
  • Is email dead?
  • How can other channels successfully work alongside email?