Episode 29
Get Personal with Email Marketing Strategy
January 18th, 2022
14 mins 33 secs
Tags
About this Episode
In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.
This episode tackles questions such as:
- What is email marketing?
- How can brands best manage their email programs?
- What are the most important KPIs for email management?
- Is email dead?
- How can other channels successfully work alongside email?