In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.
This episode tackles questions such as:
- What is email marketing?
- How can brands best manage their email programs?
- What are the most important KPIs for email management?
- Is email dead?
- How can other channels successfully work alongside email?