Episode 29

Get Personal with Email Marketing Strategy

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January 18th, 2022

14 mins 33 secs

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digital media digital channel omni-channel personalization segmentation digital marketing musings email strategy kpi seo email marketing email marketing

About this Episode

In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.

This episode tackles questions such as:

  • What is email marketing?
  • How can brands best manage their email programs?
  • What are the most important KPIs for email management?
  • Is email dead?
  • How can other channels successfully work alongside email?