Episode 3

2021 SEO Strategy – The Next Evolution of Complexity


January 14th, 2021

22 mins 46 secs

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About this Episode

What’s up next for SEO in 2021? Gaia and Andreah talk with Merkle’s Melody Petulla about her predictions for search this year and how you can prepare.

Melody’s 2021 predictions for SEO:
• Next evolution of complexity of Google’s methods for understanding scoring websites, such as core web vitals or E-A-T signals
• Impacts to click-through-rate (CTR) will continue to be felt as Google continues to become a destination, not just a search engine

Melody’s 2021 predictions for digital marketing:
• Continued sophistication of digital marketing in terms of the overall landscape that will lead to more personalization of websites and targeting