What’s up next for SEO in 2021? Gaia and Andreah talk with Merkle’s Melody Petulla about her predictions for search this year and how you can prepare.
Melody’s 2021 predictions for SEO:
• Next evolution of complexity of Google’s methods for understanding scoring websites, such as core web vitals or E-A-T signals
• Impacts to click-through-rate (CTR) will continue to be felt as Google continues to become a destination, not just a search engine
Melody’s 2021 predictions for digital marketing:
• Continued sophistication of digital marketing in terms of the overall landscape that will lead to more personalization of websites and targeting