Episode 30

How to Adapt to Digital Privacy in Email


January 31st, 2022

30 mins 14 secs

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About this Episode

In this episode, Gaia and Andreah meet with Carly French and Phil Marsalona from Merkle’s technology strategy team to dig into the impact of digital privacy changes in email on the entire marketing ecosystem.

This episode tackles questions that include:
• What are the “hide my email” and mail privacy protection updates?
• How do these changes impact campaign measurement and optimization?
• How can marketers adjust their email strategy to thrive in this new environment?

• Blog post: What is Apple’s New “Hide My Email” Feature?
• Blog post: Implications of Apple’s Mail Privacy Protection (MPP)
• Podcast: Get Personal with Email Marketing Strategy