In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.
This episode tackles questions that include:
• What is gamification?
• What elements drive engagement, and how can brands incorporate them?
• How do game mechanics interact with engagement drivers to achieve positive outcomes?
• Why is gamification important for brands facing the deprecation of third-party cookies?