Episode 31

Using Gamification to Drive User Engagement


February 14th, 2022

24 mins 49 secs

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About this Episode

In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.

This episode tackles questions that include:
• What is gamification?
• What elements drive engagement, and how can brands incorporate them?
• How do game mechanics interact with engagement drivers to achieve positive outcomes?
• Why is gamification important for brands facing the deprecation of third-party cookies?

• Blog post: Two Key Elements of a Gamified Experience
• Whitepaper: Two Essential Elements of a Gamified Experience
• Podcast: Get Personal with Email Marketing Strategy