Episode 31

Using Gamification to Drive User Engagement

Download Subscribe
00:00:00
/
00:24:49
RSS Feed Download (45.5 MB) Link with Timestamp

February 14th, 2022

24 mins 49 secs

Link with Timestamp

Download MP3 (45.5 MB)

Your Hosts
Tags
gamification customer loyalty user experience consumer strategy behavioral economics loyalty online marketing digital media digital channel digital marketing musings marketing

About this Episode

In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.

This episode tackles questions that include:
• What is gamification?
• What elements drive engagement, and how can brands incorporate them?
• How do game mechanics interact with engagement drivers to achieve positive outcomes?
• Why is gamification important for brands facing the deprecation of third-party cookies?

Resources:
• Blog post: Two Key Elements of a Gamified Experience
• Whitepaper: Two Essential Elements of a Gamified Experience
• Podcast: Get Personal with Email Marketing Strategy