Episode 32

Gaming Options for Brands

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February 28th, 2022

42 mins 52 secs

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games digital games digital marketing musings digital marketing marketing play diverse talent mobile gaming accessibility audience brand ads gaming culture gaming

About this Episode

In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.

From candy to toilet paper, listen for examples of how brands have done well breaking into the gaming sphere. This episode discusses:
• Gaming across generations
• Creating an authentic presence for your audience
• Turnkey ways for brands to get involved
• Brand safety and content suitability
• Luxury and accessibility

Resources:
• Webpage: dentsu gaming
• Podcast episode: Using Gamification to Drive User Engagement
• Article: What Advertisers Stepping Into the Gaming Arena Should Know