Episode 33

Hot Media Trends for Q2 and A Reflection on Q4

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March 11th, 2022

16 mins 35 secs

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digital marketing musings digital marketing marketing media media insights marketing trends travel cpm cpc supply chain q2 q4 marketing channels influencers personalization

About this Episode

Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.

Listen to learn more about navigating these insights and trends:
• Year over year changes in holiday shopping, travel, and CPC and CPM
• Growth in Q4 with Tik Tok and streaming
• Supply chain challenges
• Predictions for summer travel in 2022
• Personalization with third-party cookie deprecation
• Influencer marketing

Resources:
• Whitepaper: Q4 2021 Digital Marketing Report
• Blog: Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?