Episode 34

Marketing Opportunities in eSports


March 25th, 2022

39 mins 36 secs

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About this Episode

In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.

As experts in the union of esports and marketing, Neal and Alex will discuss:
• The difference between esports and gaming
• Why brands don’t have to be endemic to be powerful players
• The power of the younger esports audience and the next generation of consumers
• Why brands don’t have to improve gameplay with messaging
• How esports leagues are created and function
• The different ways brands can get involved with esports teams
• How brands can build a deeper connection with esports fans