The Evolution of Web 3.0 & the Metaverse, Part 1

In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.

Highlights include:

• User ownership in the Metaverse
• The promises and goals of Web 3.0
• New ways of thinking for brands with Web 3.0
• Reshaping the current infrastructure of the internet
• The value of NFTs
• Blockchain and consumer privacy

Resources:

• Report: Q2 2022 Media Insights Report
• Articles:
  • Will the metaverse revolutionize customer experiences? – The Drum
  • How will the metaverse fortify customer journey analytics? – Advertising Week
  • Why B2B marketers must attack the metaverse right now – The Drum