Episode 37
Creating Value with NFTs
May 6th, 2022
39 mins 39 secs
Your Hosts
Tags
About this Episode
The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.
Listen to learn what a non-fungible token (NFT) is and why they matter.
Highlights include:
• Why should marketers and brands care about NFTs?
• What is a smart contract?
• How do you know how much an NFT is worth?
• Why should brands use NFTs to reward loyal customers with exclusive opportunities?
• How can brands use NFTs to bridge their physical and digital presence?
Resources:
• NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
• What the Metaverse Means for B2B Companies – Inc.
• How Will the Metaverse Fortify Customer Journey Analytics? – Advertising Week
• What Do Consumers Think About Personalized Experiences?
• Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 2