Episode 37

Creating Value with NFTs


May 6th, 2022

39 mins 39 secs

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About this Episode

The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.

Listen to learn what a non-fungible token (NFT) is and why they matter.

Highlights include:
• Why should marketers and brands care about NFTs?
• What is a smart contract?
• How do you know how much an NFT is worth?
• Why should brands use NFTs to reward loyal customers with exclusive opportunities?
• How can brands use NFTs to bridge their physical and digital presence?

NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
What the Metaverse Means for B2B Companies – Inc.
How Will the Metaverse Fortify Customer Journey Analytics? – Advertising Week
What Do Consumers Think About Personalized Experiences?
Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 2