Episode 38

How is Inflation Affecting Brand Loyalty?

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May 20th, 2022

31 mins 39 secs

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digital marketing musings digital marketing marketing data value exchange gamification web 3.0 wages interest rates labor supply chain promotions loyalty inflation

About this Episode

In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.

Highlights include:
• Which world events are currently affecting inflation?
• How is inflation affecting brand loyalty?
• Why should transparency be a top concern for brands?
• What can your brand be doing to support your customers?
• Why are promotions and loyalty programs important right now?
• How will Web3 and new privacy regulations affect loyalty efforts?

Resources:
• Inflation Resilience Dashboard
• What Marketers Want and How Promotions Can Help
• 7 Reasons CMOs Care About Promotions
• 3 Levels for Reaching Today’s Consumers with Your Messaging Strategy
• Who Eats the Cost of High Food? – NPR (Article mentioned at 7:30)
• Celebrate Plant Earth with New Starbucks Earth Month Game, Odyssey Blend, and Merchandise – Starbucks (Promotion mentioned at 13:25)