Episode 39

Gaming Creative, Part 1

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June 3rd, 2022

39 mins 3 secs

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digital marketing musings digital marketing marketing web 3.0 metaverse virtual reality commerce value exchange gamification advertising creative data easter eggs games gaming gaming creative

About this Episode

In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.

These gaming creative experts help brands navigate the ecosystem of virtual production – building exceptional experiences for clients from virtual breweries to VR music videos.

Listen for a dynamic conversation on the future of reality + virtual content.

Highlights include:
• How have marketing-based games changed over time?
• What’s new with commerce and gaming?
• When is the new wave of immersive technology coming?
• Why do brands need to know their best channels to invest in?
• How are games and movie making converging?

Resources:
• How Marketers Can Fully Leverage the Power of Video
• Rebuilding Your Digital Messaging Strategy
• What is Ethical AI?
• 3 Ways to Digitize the In-Store Shopping Experience
• Q1 2022 Digital Marketing Report
• An Introduction to Blockchain, the Future of Web 3.0 Marketing – Advertising Week