In addition to being the National Football League's championship game, the Super Bowl is also one of the biggest days for advertisers. It looked a little different this year, though. With many advertisers pulling back or not running commercials at all during the big game, it begs the question, "What did they do instead?" Andreah and Gaia sit down with Merkle's Katie Cottam to discuss and learn what strategies brands pivoted to instead of the typical TV spot.
Read the referenced blog post here.