Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.
• How does marketing for CPG differ from other industries?
• Why must marketers be reactive in this dynamic, changing market?
• How do CPG marketers approach engagement?
• What is cobranding, and how is it changing the CPG game?
• Why do marketers need to keep up with the latest shopping trends and follow a customer’s entire path to purchase?
• What are the benefits of working with retail media networks?
• The Evolution of E-Retail
• The 2022 Holiday Preparation Playbook
• Digitizing the In-Store Shopping Experience
• Adweek Commerce Week 2022: Takeaways for Brands, Retailers, Agencies, and Partners