Episode 45

Understanding Today’s Market: CPG

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August 29th, 2022

23 mins 34 secs

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digital marketing musings digital marketing digital experience cx marketing consumers privacy supply chain brands retail media network media eretail shopper retailer retail cpg

About this Episode

Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.

Highlights include:
• How does marketing for CPG differ from other industries?
• Why must marketers be reactive in this dynamic, changing market?
• How do CPG marketers approach engagement?
• What is cobranding, and how is it changing the CPG game?
• Why do marketers need to keep up with the latest shopping trends and follow a customer’s entire path to purchase?
• What are the benefits of working with retail media networks?

Resources:
• The Evolution of E-Retail
• The 2022 Holiday Preparation Playbook
• Digitizing the In-Store Shopping Experience
• Adweek Commerce Week 2022: Takeaways for Brands, Retailers, Agencies, and Partners