In this episode, Gaia and Andreah discuss how marketers should approach ethical AI and machine learning with Merkle’s Shirli Zelcer, Global Head of Analytics and Kirt Morris, Global Chief Equity Officer.
• How have AI and machine learning changed over the years?
• What are the top AI applications in marketing?
• Why is transparency so important?
• Who decides what is ethical AI in today’s market?
• What does responsible AI legislation look like in 2022?
• Why should businesses be assessing their marketing programs and conducting audits on how AI and machine learning inform decision-making?
• Embracing Ethical AI
• How to Start Using Ethical AI Today – A CMO’s Guide
• The Components You Need in a Connected Identity Platform
• Break the Barriers to Connected CX
• Trust Building: 3 top tips for better AI-powered experiences in ecommerce – VentureBeat
• Maximize Machine Learning with Google Analytics 4 – TechnologyAdvice