Episode 46

Ethical AI and Machine Learning

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September 12th, 2022

25 mins 33 secs

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digital marketing musings digital marketing digital experience cx marketing ethics ethical ai machine learning artificial intelligence ai

About this Episode

In this episode, Gaia and Andreah discuss how marketers should approach ethical AI and machine learning with Merkle’s Shirli Zelcer, Global Head of Analytics and Kirt Morris, Global Chief Equity Officer.

Highlights include:
• How have AI and machine learning changed over the years?
• What are the top AI applications in marketing?
• Why is transparency so important?
• Who decides what is ethical AI in today’s market?
• What does responsible AI legislation look like in 2022?
• Why should businesses be assessing their marketing programs and conducting audits on how AI and machine learning inform decision-making?

Resources:
• Embracing Ethical AI
• How to Start Using Ethical AI Today – A CMO’s Guide
• The Components You Need in a Connected Identity Platform
• Break the Barriers to Connected CX
• Trust Building: 3 top tips for better AI-powered experiences in ecommerce – VentureBeat
• Maximize Machine Learning with Google Analytics 4 – TechnologyAdvice