Episode 47

Understanding Today’s Market: Telecom


September 26th, 2022

24 mins 5 secs

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About this Episode

In this episode, Gaia and Andreah are joined by two Merkle experts in telecommunication marketing, Suzy Jackson, Creative Director and Kristina Easter, Senior Creative Strategist. Listen in for insight into this innovative and evolving industry.

Highlights include:
• What is the telecom product?
• Which wider market trends are impacting the industry?
• How can telecom brands sell consumers on the idea of switching carriers?
• What is the value in looking at loyalty from pre-pay and post-pay perspectives?
• How are brands providing equity in the space?
• Where do marketers draw the line in being responsible marketers, delivering relevant messages to consumer while respecting privacy?

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