Understanding Today’s Market: Telecom

In this episode, Gaia and Andreah are joined by two Merkle experts in telecommunication marketing, Suzy Jackson, Creative Director and Kristina Easter, Senior Creative Strategist. Listen in for insight into this innovative and evolving industry.

Highlights include:
• What is the telecom product?
• Which wider market trends are impacting the industry?
• How can telecom brands sell consumers on the idea of switching carriers?
• What is the value in looking at loyalty from pre-pay and post-pay perspectives?
• How are brands providing equity in the space?
• Where do marketers draw the line in being responsible marketers, delivering relevant messages to consumer while respecting privacy?

Resources:
• Consumer Loyalty Trends to Watch that Make or Break Brand Relationships Webinar
• 2022 Performance Creative Storytelling Ebook
• Embracing Ethical AI
• Break the Barriers to Connected CX: Five ways to close the gap between data and experience
• How to Inject Humanity into B2B Marketing