Critical Media Trends for Q4 2022

Gaia and Andreah are joined by Merkle’s Melissa Reilly, Associate Director, Marketing Communications, and Jane Yeo, Media Strategy Manger. The guests discuss insights and trends from the Q4 2022 Performance Media Report which surveyed 250 marketing decision-makers.

Highlights include:
• Why did CPC and CPM see less YoY growth this quarter?
• How are ongoing trends going to impact brands in Q4?
• Why are customers craving a frictionless holiday shopping experience?
• What are the benefits of the shopping ad format?
• What is out-of-home marketing?
• Why should brands tighten up tech and data integrations?

Resources:
• Q4 2022 Performance Media Report
• 2022 Retail Media Research Report
• Meeting the Insurance Needs of Audiences Impacted by Inflation
• Last-Minute Engagement Promotions for the Holidays
• 2022 Holiday Preparation: Meeting Consumer Needs in an Uncertain World
• Understand How Inflation Impacts Your Shoppers: Use Data to Customize Your Offers and Messaging