Q4 Digital Marketing Report: The Ups, Downs, and The Unexpected

After a tumultuous year, the 4th quarter of 2020 brought some welcomed positive trends. Travel declines improved, retail continued to see strength, and there were signs of customers starting to venture back out to stores. Some unique conditions, like Prime Day in October, the presidential election, and increased COVID-19 cases, also led to some surprising trends. Andreah and Gaia sat down with Melissa Reilly to talk about Merkle’s Digital Marketing Report and learn how all of these factors influenced Q4 performance across search, paid social, and Amazon ads.

Resources:

1. Access the Q4 2020 Digital Marketing Report
2. How Did the Digital Marketing Industry Fare in Q4 2020? (Blog)