Episode 51

Understanding Today’s Market: Healthcare


November 25th, 2022

24 mins 52 secs

Your Hosts

About this Episode

Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.

Highlights include:
• What is the healthcare “product”?
• Who is the healthcare customer?
• Why must healthcare brands measure and connect online and offline components?
• Where do healthcare and nonprofit brands overlap?
• How does HIPPA affect healthcare marketers?

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