Understanding Today’s Market: Healthcare

Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.

Highlights include:
• What is the healthcare “product”?
• Who is the healthcare customer?
• Why must healthcare brands measure and connect online and offline components?
• Where do healthcare and nonprofit brands overlap?
• How does HIPPA affect healthcare marketers?

Resources:
• Cancer Treatment Center of America Used Addressable TV to Deliver Critical Messaging to Patients
• Performance Media Report, Q4 2022
• Healthcare Marketing Takeaways from DTC National
• Meeting the Insurance Needs of Audiences Impacted by Inflation
• Ignite Your ABX