Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.
• What is the healthcare “product”?
• Who is the healthcare customer?
• Why must healthcare brands measure and connect online and offline components?
• Where do healthcare and nonprofit brands overlap?
• How does HIPPA affect healthcare marketers?
• Cancer Treatment Center of America Used Addressable TV to Deliver Critical Messaging to Patients
• Performance Media Report, Q4 2022
• Healthcare Marketing Takeaways from DTC National
• Meeting the Insurance Needs of Audiences Impacted by Inflation
• Ignite Your ABX