Episode 54

Trends to Watch in 2023


January 27th, 2023

36 mins 58 secs

Your Hosts

About this Episode

Welcome to Season 3 of Digital Marketing Musings! Gaia and Andreah are joined by Merkle guest Gary Kagawa, VP Media Strategy. This first episode of the season discusses what trends are following us into 2023, and where digital marketing is headed this year.

Highlights include:
• How will economic uncertainty affect market spend?
• What does the future of social commerce look like?
• How are brands jumping into video?
• Will TikTok be banned in the US?
• Why is DEI and corporate responsibility more important than ever?


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