Trends to Watch in 2023

Welcome to Season 3 of Digital Marketing Musings! Gaia and Andreah are joined by Merkle guest Gary Kagawa, VP Media Strategy. This first episode of the season discusses what trends are following us into 2023, and where digital marketing is headed this year.

Highlights include:
• How will economic uncertainty affect market spend?
• What does the future of social commerce look like?
• How are brands jumping into video?
• Will TikTok be banned in the US?
• Why is DEI and corporate responsibility more important than ever?

Resources:

• How to Maximize Tech Investments in an Inflation Economy
• Build Your Data-Led Inflation Strategy
• Performance Media Report, Q4 2022
• 2022 Retail Media Research Report
• Gaming Creative, Part 1
• The Dynamic Duo: How Data and Technology Are Transforming Personalization
• Could Generative AI Be the Answer to Making Content at Scale Possible?