Episode 55

Direct Mail Goes Digital


February 17th, 2023

27 mins 9 secs

Your Hosts

About this Episode

In this episode, Gaia and Andreah chat with Matt Bond, Senior VP of Print Production & Global Studio at Merkle about the future of direct mail.

Highlights include:
• Is direct mail dying?
• What are the benefits and drawbacks of direct mail?
• Why are creative and copy crucial to the direct mail experience?
• How can brands ditch the siloed approach to digital and print engagement?
• What’s the difference between using traditional acquisition tactics and digital printing equipment?
• Why should direct mail be a part of value touchpoints across the entire customer journey?

How a Modern Twist on Direct Mail Can Better Engage Customers
The Forgotten Enabler of Online Personalization & Identity: Direct Mail
A Direct Mail Fundraiser’s Best Friend Just Might Be Digital
Why Direct Mail Still Matters in the Digital Age
Infographic: Solving the CX Disconnect