Episode 56

Maximizing Email Deliverability

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February 24th, 2023

27 mins 48 secs

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digital marketing musings digital marketing digital experience cx marketing cta call to action click through rates open rates email data ads deliverability email deliverability email

About this Episode

This episode dives into the dos and don’ts of email deliverability. Gaia and Andreah are joined by Merkle’s Tracy Davis, Director of Engineering for Marketing Campaign Platforms, and Philip Nawrocki, Manager of Non-Profit Digital Technology.

Highlights include:
• What is Apple’s mail privacy protection?
• How can you make sure your email ends up in the inbox, not spam?
• Why should you never use image-only emails?
• How can you practice good data hygiene?
• Why should you work with your network team?

Resources:

• 4 Ways to Improve Email Deliverability
• Top Email Marketing Trends for 2023
• The Dynamic Duo: How Data and Technology are Transforming Personalization
• What’s Holding Brands Back from Personalization?
• Implications of Apple’s Mail Privacy Protection (MPP)