What is the Cookieless Future? Changes in Website Tracking, Part 1

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the first episode of this two-part series, Andreah and Gaia sat down with Ilon Weeldreyer to better understand what the cookieless future is, the reasons behind it, and how it will change the ways advertisers can use cookies moving forward.

Resources:

• The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now
• https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings