The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the second episode of this two-part series, Andreah and Gaia spoke with Ilon Weeldreyer to understand the impacts of a cookieless future on different channels and industries, and what advertisers should do to prepare.
Other topics covered include:
- Google Analytics GA4 for upgrade for modelled conversion behavior
- Data and identity resolution partners
- What programs will be relatively unaffected
- Impacts on first-party data and remarketing lists