Advertising in a Cookieless World - Changes in Website Tracking, Part 2

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the second episode of this two-part series, Andreah and Gaia spoke with Ilon Weeldreyer to understand the impacts of a cookieless future on different channels and industries, and what advertisers should do to prepare.

Other topics covered include:

• Google Analytics GA4 for upgrade for modelled conversion behavior
• Data and identity resolution partners
• What programs will be relatively unaffected
• Impacts on first-party data and remarketing lists

Resources:

• Podcast: What is the Cookieless Future? Changes in Website Tracking, Part 1
• The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now