Episode 8

Advertising in a Cookieless World - Changes in Website Tracking, Part 2


April 5th, 2021

31 mins 1 sec

Your Hosts

About this Episode

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the second episode of this two-part series, Andreah and Gaia spoke with Ilon Weeldreyer to understand the impacts of a cookieless future on different channels and industries, and what advertisers should do to prepare.

Other topics covered include:

  • Google Analytics GA4 for upgrade for modelled conversion behavior
  • Data and identity resolution partners
  • What programs will be relatively unaffected
  • Impacts on first-party data and remarketing lists