Digital Marketing Musings

Episode 26: Elevating Your SEO with Digital PR

December 13th, 2021  |  18 mins 57 secs

content marketing, creative, digital marketing, digital marketing musings, digital pr, eretail, linkbuilding, marketing, marketing strategy, media, sem, seo

Digital PR is a newer area of marketing. Learn about the latest in the field and the SEO benefits of a strong digital PR strategy.

Episode 25: What’s New with Digital Privacy? Changes in Website Tracking, Part 3

November 29th, 2021  |  36 mins 9 secs

cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, privacy, sem, seo, tracking changes

Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.

Episode 24: Supply Chain Woes and How to Pivot in Digital

November 12th, 2021  |  26 mins 29 secs

cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain

Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.

Episode 23: Link Building for Success in SEO

November 1st, 2021  |  25 mins 58 secs

content optimization, creative, digital marketing, digital marketing musings, digital pr, eretail, link building, marketing, marketing strategy, media, paid social, sem, seo

Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ.

Episode 22: Travel Marketing Insights for Q4 2021 and Beyond

October 18th, 2021  |  31 mins

creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, sem, seo, travel trends

After spending much of 2020 away from others, Americans are eager to continue traveling through the holiday season. What travel trends should marketers expect to see through the end of 2021 and beyond? Gaia and Andreah spoke with Stacy Campbell from Kimpton Hotels and Merkle’s Vanessa Cooper and Alissa Lisi to discuss important digital marketing considerations for travel brands in Q4.

Episode 21: 2021 Q4 Media Trends: Streaming, Apps, and More

October 5th, 2021  |  19 mins 56 secs

apps, commerce, creative, ctv, digital marketing, digital marketing musings, eretail, holiday, marketing, marketing strategy, media, ott, paid social, retail, sem, seo, streaming

What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.

Episode 20: Data Visualization Tips and Tools for Marketers

September 20th, 2021  |  32 mins 15 secs

analytics, creative, data, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, reporting, sem, seo

Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.

Episode 19: Top Digital Trends Shaping the Holiday Season

September 7th, 2021  |  26 mins 51 secs

audiences, commerce, creative, digital marketing, digital marketing musings, eretail, holiday, loyalty, marketing, marketing strategy, media, paid social, retail, sem, seo

Every holiday season presents its own challenges for retailers, but this year is especially unpredictable. How will the continuing pandemic impact habits and routines during the holidays? What should retailers focus on to meet customers where they are?

Episode 18: SEM, SEO, Amazon, and Social Trends from Q2

August 23rd, 2021  |  18 mins 51 secs

creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo

What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound.

Episode 17: Leveraging Digital Media for Financial Services

August 9th, 2021  |  31 mins 45 secs

digital marketing, digital marketing musings, financial services, fiserv, marketing, marketing strategy, media, sem, seo

How does digital marketing in the financial services industry differ from other verticals? What unique best practices must marketers apply? Learn how to effectively manage brand reputation, target consumers, and combat competition with paid search, organic search, and paid social. Understand the impact of the pandemic on financial services, along with strategies for moving forward.

Episode 16: Identifying Audiences with SEO

July 26th, 2021  |  19 mins 57 secs

digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads

How does SEO factor into the conversation about audiences? Find out why using an SEO-first lens helps identify and analyze attributes and behaviors that aren’t possible with paid media. Learn how search behavior provides the insights needed to better understand and develop audiences.

Episode 15: OTT Media and Measurement

July 12th, 2021  |  34 mins 49 secs

How did the Cancer Treatment Centers of America (CTCA) shift from linear TV buys to Advanced TV, and what impact did that make? This episode dives further into the ATV topic with a focus on OTT (online video) ad campaigns — how CTCA achieved a better-measured cost of acquisition.

Episode 14: Demystifying Advanced TV

June 28th, 2021  |  35 mins 25 secs

digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads

Is 2021 the year for advanced TV? Learn why advertisers are increasing spend in areas like connected and addressable TV, and what’s driving the trend of leveraging custom defined audiences in every form of television.

Episode 13: 2021 Q3 Media Trends That Reach Beyond Recovery

June 14th, 2021  |  16 mins 55 secs

digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads

Understanding the current digital trends and influxes in consumer behaviors is imperative for marketers. Discover the top trends that gained momentum during the pandemic, what trends will continue to grow post-pandemic, and consider how these trends will fit into your marketing strategy.

Episode 12: Supporting the Brick and Mortar Comeback

May 28th, 2021  |  41 mins 6 secs

As physical locations and venues begin to open up, what should digital marketers be thinking about to make sure online programs can fully support offline locations for the coming surge of demand?

Episode 11: Travel Trends On The Road To Recovery

May 17th, 2021  |  24 mins 45 secs

digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads

Keeping abreast of travel trends is imperative for staying connected with consumers. Find out how brands are keeping people on the move using digital to support their efforts through the recovery and beyond.