Digital Marketing Musings

Episode 10: Q1 2021 Digital Marketing Report - Digital Performance Trends, 1 Year into COVID

May 3rd, 2021  |  14 mins 26 secs

digital ads, digital marketing, loyalty marketing, sem, seo, social media, social media ads

From paid search to SEO and more, learn about the top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Amazon, and others ramped up and what industries saw the most positive rebound.

Episode 9: Exploring Trends in Customer Loyalty Solutions

April 19th, 2021  |  20 mins 32 secs

digital marketing, loyalty marketing, sem, seo

What are the current trends in loyalty solutions, and how can loyalty programs help businesses prepare for the deprecation of third-party cookies?

Episode 8: Advertising in a Cookieless World - Changes in Website Tracking, Part 2

April 5th, 2021  |  31 mins 1 sec

cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo, tracking changes

What does the deprecation of the third-party cookie actually mean for advertisers? This episode covers the impacts of a cookieless future on different channels and industries, changes in website tracking, and what advertisers should do to prepare.

Episode 7: Q2 Media Insights Report: Key Trends for the Months Ahead

March 22nd, 2021  |  12 mins 8 secs

After a tumultuous 2020, consumers are feeling more hopeful in 2021 thanks to steady vaccine rollouts across the country. Despite that optimism, we’re still in the middle of a pandemic and advertisers need to continue embracing that reality while preparing for the “next normal”. What behavioral trends from the pandemic will stick around, and which will fall by the wayside?

Episode 6: What is the Cookieless Future? Changes in Website Tracking, Part 1

March 8th, 2021  |  21 mins 19 secs

Andreah and Gaia sat down with Ilon Weeldreyer to better understand what the cookieless future is, the reasons behind it, and how it will change the ways advertisers can use cookies moving forward.

Episode 5: Q4 Digital Marketing Report: The Ups, Downs, and The Unexpected

February 22nd, 2021  |  18 mins 5 secs

Andreah and Gaia sat down with Melissa Reilly to talk about Merkle’s Digital Marketing Report and learn how all of these factors influenced Q4 performance across search, paid social, and Amazon ads.

Episode 4: Super Bowl Ads in 2021: The Year Big Brands Declined Commercial Spots

February 8th, 2021  |  13 mins 43 secs

In addition to being the National Football League's championship game, the Super Bowl is also one of the biggest days for advertisers. It looked a little different this year, though.

Episode 3: 2021 SEO Strategy – The Next Evolution of Complexity

January 14th, 2021  |  22 mins 46 secs

What’s up next for SEO in 2021? Gaia and Andreah talk with Merkle’s Melody Petulla about her predictions for search this year and how you can prepare.

Episode 2: Display & Paid Social Strategy in 2021 – Leaning into New Ways to Interact with Customers

January 14th, 2021  |  17 mins 7 secs

What trends can marketers expect within display and paid social in 2021?

Episode 1: SEM Marketing Trends in 2021 – You Need to Adapt!

January 14th, 2021  |  14 mins 39 secs

What sort of trends can we expect within paid search in 2021? Gaia and Andreah sit down with Merkle’s Matt Mierzejewski.

Welcome to Digital Marketing Musings

January 14th, 2021  |  6 mins 23 secs

Digital Marketing Musings will touch on all things digital marketing.