Gaia Read
Co-Host of Digital Marketing Musings
Gaia Read is a Senior Manager in Performance Media, specializing in Search Engine Marketing. In her over five years of experience at Merkle, her clients have varied greatly in category, including Home Goods & Furnishings, Industrial Supplies, Retail & Apparel, Beauty & Cosmetics, and Travel. In SEM, Gaia is passionate about people management, professional development, optimizing workflows, and working cross functionally.
Outside of work, Gaia is a competitive West Coast Swing Dancer and loves to travel all over the country, getting coaching and attending competitions.
Gaia Read has hosted 59 Episodes.
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Episode 56: Maximizing Email Deliverability
February 24th, 2023 | 27 mins 48 secs
ads, call to action, click through rates, cta, cx, deliverability, digital experience, digital marketing, digital marketing musings, email, email data, email deliverability, marketing, open rates
This episode dives into the dos and don’ts of email deliverability. Gaia and Andreah are joined by Merkle’s Tracy Davis, Director of Engineering for Marketing Campaign Platforms, and Philip Nawrocki, Manager of Non-Profit Digital Technology.
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Episode 55: Direct Mail Goes Digital
February 17th, 2023 | 27 mins 9 secs
ads, cx, digital experience, digital marketing, digital marketing musings, direct mail, flyers, magazines, mail, marketing, print, print ads, printing, qr codes
In this episode, Gaia and Andreah chat with Matt Bond, Senior VP of Print Production & Global Studio at Merkle about the future of direct mail.
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Episode 54: Trends to Watch in 2023
January 27th, 2023 | 36 mins 58 secs
ads, cx, digital experience, digital marketing, digital marketing musings, economy, marketing, privacy, social commerce, trends, video
Welcome to Season 3 of Digital Marketing Musings! Gaia and Andreah are joined by Merkle guest Gary Kagawa, VP Media Strategy. This first episode of the season discusses what trends are following us into 2023, and where digital marketing is headed this year.
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Season 3 of Digital Marketing Musings – Coming Soon!
January 13th, 2023 | 52 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo
Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests.
Subscribe to be notified when new episodes drop!
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Episode 53: Attribution Best Practices in 2023, Part 2
December 22nd, 2022 | 43 mins 30 secs
aggregate modeling, attribution, conversion, cookieless, cx, digital experience, digital marketing, digital marketing musings, lead generation, measurement, privacy marketing, touch points
This is Part 2 of our two attribution episodes and the final installment of season 2! Gaia and Andreah continue to chat with Merkle’s Ilon Weeldreyer, Director, Performance Media, Steve Pomeroy, VP, Analytics, and Jason Meek, Marketing Analytics Professional about all things attribution.
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Episode 52: Attribution Best Practices in 2023, Part 1
December 9th, 2022 | 36 mins 23 secs
aggregate modeling, attribution, conversion, cookieless, cx, digital experience, digital marketing, digital marketing musings, lead generation, measurement, privacy marketing, touch points
In Part 1 of our two Attribution episodes, Gaia and Andreah are joined by Merkle experts Ilon Weeldreyer, Director, Performance Media, Steve Pomeroy, VP, Analytics, and Jason Meek, Marketing Analytics Professional. The guests discuss the age-old problem of attribution and what it looks like today.
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Episode 51: Understanding Today’s Market: Healthcare
November 25th, 2022 | 24 mins 52 secs
customer, cx, digital experience, digital marketing, digital marketing musings, doctor, health, healthcare, insurance, marketing, patient, pharmaceuticals
Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.
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Episode 50: Understand User Intent with Merkle Matrix
November 11th, 2022 | 27 mins 3 secs
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, google, marketing, merkle matrix, microsoft, organic search, paid search, user intent
This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.
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Episode 49: Critical Media Trends for Q4 2022
October 28th, 2022 | 23 mins
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, paid search, performance media, pmr
Gaia and Andreah are joined by Merkle’s Melissa Reilly, Associate Director, Marketing Communications, and Jane Yeo, Media Strategy Manger. The guests discuss insights and trends from the Q4 2022 Performance Media Report which surveyed 250 marketing decision-makers.
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Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024
October 17th, 2022 | 31 mins 50 secs
brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns
This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.
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Episode 47: Understanding Today’s Market: Telecom
September 26th, 2022 | 24 mins 5 secs
cx, digital experience, digital marketing, digital marketing musings, marketing, post-pay, pre-pay, privacy, privacy regulations, telecom, telecommunication, wireless, wireless device
In this episode, Gaia and Andreah are joined by two Merkle experts in telecommunication marketing, Suzy Jackson, Creative Director and Kristina Easter, Senior Creative Strategist. Listen in for insight into this innovative and evolving industry.
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Episode 46: Ethical AI and Machine Learning
September 12th, 2022 | 25 mins 33 secs
ai, artificial intelligence, cx, digital experience, digital marketing, digital marketing musings, ethical ai, ethics, machine learning, marketing
In this episode, Gaia and Andreah discuss how marketers should approach ethical AI and machine learning with Merkle’s Shirli Zelcer, Global Head of Analytics and Kirt Morris, Global Chief Equity Officer.
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Episode 45: Understanding Today’s Market: CPG
August 29th, 2022 | 23 mins 34 secs
brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain
Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.
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Episode 44: Understanding Today’s Market: B2B
August 16th, 2022 | 20 mins
abm, b2b, b2c, business, consumers, covid-19, cx, digital experience, digital marketing, digital marketing musings, inflation, marketing, privacy, sales, supply chain
In this episode, Gaia and Andreah discuss B2B basics with Merkle experts David Charles, VP, Customer Strategy, and Brent Walter, Sr. Director, Customer Strategy. Listen in for current B2B market challenges and insights.
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Episode 43: Understanding Today’s Market: Nonprofit
August 2nd, 2022 | 40 mins 42 secs
acquisition, budget, constituents, consumers, covid-19, digital marketing, digital marketing musings, donation, donors, gen z, inflation, marketing, millennials, nonprofit, retention, supply chain
In this episode, Gaia and Andreah are joined by Christy McWilliams, VP, Customer Strategy at Merkle and Rick Gentry, Director, Client Strategy at Merkle. These nonprofit and fundraising experts dive into best practices for building a relevant and successful nonprofit marketing strategy today.
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Episode 42: Navigating the Transition to GA4
July 14th, 2022 | 33 mins 39 secs
analytics, cdp, customer data, digital marketing, digital marketing musings, ga4, google, google analytics, marketing, model data, universal analytics
In this episode, guests Andrew and Nick chat with Gaia and Andreah about the marketing implications of the latest iteration of Google Analytics, GA4.