Gaia Read
Co-Host of Digital Marketing Musings
Gaia Read is a Senior Manager in Performance Media, specializing in Search Engine Marketing. In her over five years of experience at Merkle, her clients have varied greatly in category, including Home Goods & Furnishings, Industrial Supplies, Retail & Apparel, Beauty & Cosmetics, and Travel. In SEM, Gaia is passionate about people management, professional development, optimizing workflows, and working cross functionally.
Outside of work, Gaia is a competitive West Coast Swing Dancer and loves to travel all over the country, getting coaching and attending competitions.
Gaia Read has hosted 59 Episodes.
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Episode 41: Top Trends in the Q3 Performance Media Report
July 5th, 2022 | 22 mins 6 secs
advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel
n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research. -
Episode 40: Gaming Creative, Part 2
June 20th, 2022 | 18 mins 52 secs
advertising, commerce, commercials, creative, data, digital marketing, digital marketing musings, games, gamification, gaming, gaming creative, marketing, metaverse, virtual reality, web 3.0
This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.
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Episode 39: Gaming Creative, Part 1
June 3rd, 2022 | 39 mins 3 secs
advertising, commerce, creative, data, digital marketing, digital marketing musings, easter eggs, games, gamification, gaming, gaming creative, marketing, metaverse, value exchange, virtual reality, web 3.0
In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.
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Episode 38: How is Inflation Affecting Brand Loyalty?
May 20th, 2022 | 31 mins 39 secs
data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0
In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers. -
Episode 37: Creating Value with NFTs
May 6th, 2022 | 39 mins 39 secs
blockchain, crypto, data, digital marketing, digital marketing musings, gamification, gaming, marketing, metaverse, monetization, nft, nfts, smart contract, value exchange, web 3.0
The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.
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Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2
April 22nd, 2022 | 20 mins 55 secs
ar, branding, data, digital marketing, digital marketing musings, digital transformation, gaming, marketing, metaverse, vr, web 3.0, yankee candle
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Episode 35: The Evolution of Web 3.0 & the Metaverse, Part 1
April 8th, 2022 | 38 mins 21 secs
ai, data ownership, data privacy, decentralization, digital assets, digital marketing, digital marketing musings, gaming, marketing, marketing trends, metaverse, nfts, smart contract, web 3.0
In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.
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Episode 34: Marketing Opportunities in eSports
March 25th, 2022 | 39 mins 36 secs
advertising, digital marketing, digital marketing musings, esports, esports teams, gaming, gaming trends, marketing, marketing trends, professional gaming
In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.
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Episode 33: Hot Media Trends for Q2 and A Reflection on Q4
March 11th, 2022 | 16 mins 35 secs
cpc, cpm, digital marketing, digital marketing musings, influencers, marketing, marketing channels, marketing trends, media, media insights, personalization, q2, q4, supply chain, travel
Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.
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Episode 32: Gaming Options for Brands
February 28th, 2022 | 42 mins 52 secs
accessibility, ads, audience, brand, digital games, digital marketing, digital marketing musings, diverse talent, games, gaming, gaming culture, marketing, mobile gaming, play
In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.
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Episode 31: Using Gamification to Drive User Engagement
February 14th, 2022 | 24 mins 49 secs
behavioral economics, consumer strategy, customer loyalty, digital channel, digital marketing musings, digital media, gamification, loyalty, marketing, online marketing, user experience
In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.
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Episode 30: How to Adapt to Digital Privacy in Email
January 31st, 2022 | 30 mins 14 secs
digital channel, digital marketing musings, digital media, digital privacy, email, email marketing, email strategy, hide my email, ios, marketing, online marketing, privacy protection
In this episode, Gaia and Andreah meet with Carly French and Phil Marsalona from Merkle’s technology strategy team to dig into the impact of digital privacy changes in email on the entire marketing ecosystem.
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Episode 29: Get Personal with Email Marketing Strategy
January 18th, 2022 | 14 mins 33 secs
digital channel, digital marketing musings, digital media, email, email marketing, email strategy, kpi, marketing, omni-channel, personalization, segmentation, seo
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Episode 28: What’s Next? Digital Marketing Predictions for 2022
January 3rd, 2022 | 50 mins 43 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo
In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022.
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Season 2 of Digital Marketing Musings - Coming Soon!
January 3rd, 2022 | 40 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo
Gaia and Andreah are back for season 2 of Digital Marketing Musings, with exciting shows planned on hot topics like TikTok, apps, privacy, and more. Hit subscribe to catch every episode of the new season!
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Episode 27: Media Stats from Q3 and Trends to Watch in Q1
December 20th, 2021 | 35 mins 22 secs
advertising, creative, digital marketing, digital marketing musings, digital media, eretail, gaming marketing, generation alpha, marketing, marketing strategy, media, paid social, programmatic, sem, seo, social commerce
As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.