What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
April 5th, 2021 | 31 mins 1 sec
cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo, tracking changes
What does the deprecation of the third-party cookie actually mean for advertisers? This episode covers the impacts of a cookieless future on different channels and industries, changes in website tracking, and what advertisers should do to prepare.
March 22nd, 2021 | 12 mins 8 secs
After a tumultuous 2020, consumers are feeling more hopeful in 2021 thanks to steady vaccine rollouts across the country. Despite that optimism, we’re still in the middle of a pandemic and advertisers need to continue embracing that reality while preparing for the “next normal”. What behavioral trends from the pandemic will stick around, and which will fall by the wayside?
March 8th, 2021 | 21 mins 19 secs
February 22nd, 2021 | 18 mins 5 secs
Andreah and Gaia sat down with Melissa Reilly to talk about Merkle’s Digital Marketing Report and learn how all of these factors influenced Q4 performance across search, paid social, and Amazon ads.
February 8th, 2021 | 13 mins 43 secs
In addition to being the National Football League's championship game, the Super Bowl is also one of the biggest days for advertisers. It looked a little different this year, though.
January 14th, 2021 | 22 mins 46 secs
What’s up next for SEO in 2021? Gaia and Andreah talk with Merkle’s Melody Petulla about her predictions for search this year and how you can prepare.
Episode 2: Display & Paid Social Strategy in 2021 – Leaning into New Ways to Interact with Customers
January 14th, 2021 | 17 mins 7 secs
What trends can marketers expect within display and paid social in 2021?
January 14th, 2021 | 14 mins 39 secs
What sort of trends can we expect within paid search in 2021? Gaia and Andreah sit down with Merkle’s Matt Mierzejewski.
January 14th, 2021 | 6 mins 23 secs
Digital Marketing Musings will touch on all things digital marketing.