Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 4 episodes of Digital Marketing Musings with the tag “ads”.
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Episode 56: Maximizing Email Deliverability
February 24th, 2023 | 27 mins 48 secs
ads, call to action, click through rates, cta, cx, deliverability, digital experience, digital marketing, digital marketing musings, email, email data, email deliverability, marketing, open rates
This episode dives into the dos and don’ts of email deliverability. Gaia and Andreah are joined by Merkle’s Tracy Davis, Director of Engineering for Marketing Campaign Platforms, and Philip Nawrocki, Manager of Non-Profit Digital Technology.
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Episode 55: Direct Mail Goes Digital
February 17th, 2023 | 27 mins 9 secs
ads, cx, digital experience, digital marketing, digital marketing musings, direct mail, flyers, magazines, mail, marketing, print, print ads, printing, qr codes
In this episode, Gaia and Andreah chat with Matt Bond, Senior VP of Print Production & Global Studio at Merkle about the future of direct mail.
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Episode 54: Trends to Watch in 2023
January 27th, 2023 | 36 mins 58 secs
ads, cx, digital experience, digital marketing, digital marketing musings, economy, marketing, privacy, social commerce, trends, video
Welcome to Season 3 of Digital Marketing Musings! Gaia and Andreah are joined by Merkle guest Gary Kagawa, VP Media Strategy. This first episode of the season discusses what trends are following us into 2023, and where digital marketing is headed this year.
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Episode 32: Gaming Options for Brands
February 28th, 2022 | 42 mins 52 secs
accessibility, ads, audience, brand, digital games, digital marketing, digital marketing musings, diverse talent, games, gaming, gaming culture, marketing, mobile gaming, play
In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.