Digital Marketing Musings

Season 3 of Digital Marketing Musings – Coming Soon!

January 13th, 2023  |  52 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests.

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Episode 41: Top Trends in the Q3 Performance Media Report

July 5th, 2022  |  22 mins 6 secs

advertising, ai, automation, commerce, digital marketing, digital marketing musings, ethical ai, inflation, machine learning, marketing, media, media insights, performance media, privacy, travel

n this episode, Gaia and Andreah are joined by Merkle experts, Melissa Reilly, Associate Director, Marketing Communications, and Rachel Monfre, Director, Digital Strategy.
Together, Melissa and Rachel chat through insights from Merkle’s Performance Media Report and media strategy research.

Episode 40: Gaming Creative, Part 2

June 20th, 2022  |  18 mins 52 secs

advertising, commerce, commercials, creative, data, digital marketing, digital marketing musings, games, gamification, gaming, gaming creative, marketing, metaverse, virtual reality, web 3.0

This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.

Episode 39: Gaming Creative, Part 1

June 3rd, 2022  |  39 mins 3 secs

advertising, commerce, creative, data, digital marketing, digital marketing musings, easter eggs, games, gamification, gaming, gaming creative, marketing, metaverse, value exchange, virtual reality, web 3.0

In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.

Episode 34: Marketing Opportunities in eSports

March 25th, 2022  |  39 mins 36 secs

advertising, digital marketing, digital marketing musings, esports, esports teams, gaming, gaming trends, marketing, marketing trends, professional gaming

In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.

Episode 28: What’s Next? Digital Marketing Predictions for 2022

January 3rd, 2022  |  50 mins 43 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022.

Season 2 of Digital Marketing Musings - Coming Soon!

January 3rd, 2022  |  40 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, marketing, marketing strategy, media, paid social, programmatic, sem, seo

Gaia and Andreah are back for season 2 of Digital Marketing Musings, with exciting shows planned on hot topics like TikTok, apps, privacy, and more. Hit subscribe to catch every episode of the new season!

Episode 27: Media Stats from Q3 and Trends to Watch in Q1

December 20th, 2021  |  35 mins 22 secs

advertising, creative, digital marketing, digital marketing musings, digital media, eretail, gaming marketing, generation alpha, marketing, marketing strategy, media, paid social, programmatic, sem, seo, social commerce

As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.