Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 2 episodes of Digital Marketing Musings with the tag “analytics”.
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Episode 42: Navigating the Transition to GA4
July 14th, 2022 | 33 mins 39 secs
analytics, cdp, customer data, digital marketing, digital marketing musings, ga4, google, google analytics, marketing, model data, universal analytics
In this episode, guests Andrew and Nick chat with Gaia and Andreah about the marketing implications of the latest iteration of Google Analytics, GA4.
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Episode 20: Data Visualization Tips and Tools for Marketers
September 20th, 2021 | 32 mins 15 secs
analytics, creative, data, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, reporting, sem, seo
Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.