Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 4 episodes of Digital Marketing Musings with the tag “cookie deprecation”.
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Episode 50: Understand User Intent with Merkle Matrix
November 11th, 2022 | 27 mins 3 secs
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, google, marketing, merkle matrix, microsoft, organic search, paid search, user intent
This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.
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Episode 49: Critical Media Trends for Q4 2022
October 28th, 2022 | 23 mins
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, paid search, performance media, pmr
Gaia and Andreah are joined by Merkle’s Melissa Reilly, Associate Director, Marketing Communications, and Jane Yeo, Media Strategy Manger. The guests discuss insights and trends from the Q4 2022 Performance Media Report which surveyed 250 marketing decision-makers.
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Episode 25: What’s New with Digital Privacy? Changes in Website Tracking, Part 3
November 29th, 2021 | 36 mins 9 secs
cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, privacy, sem, seo, tracking changes
Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle’s Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation.
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Episode 8: Advertising in a Cookieless World - Changes in Website Tracking, Part 2
April 5th, 2021 | 31 mins 1 sec
cookie deprecation, cookieless future, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, sem, seo, tracking changes
What does the deprecation of the third-party cookie actually mean for advertisers? This episode covers the impacts of a cookieless future on different channels and industries, changes in website tracking, and what advertisers should do to prepare.