Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 2 episodes of Digital Marketing Musings with the tag “cpg”.
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Episode 45: Understanding Today’s Market: CPG
August 29th, 2022 | 23 mins 34 secs
brands, consumers, cpg, cx, digital experience, digital marketing, digital marketing musings, eretail, marketing, media, privacy, retail, retail media network, retailer, shopper, supply chain
Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today’s consumer packaged goods (CPG) market.
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Episode 24: Supply Chain Woes and How to Pivot in Digital
November 12th, 2021 | 26 mins 29 secs
cpg, creative, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, paid social, retail, sem, seo, supply chain
Andreah and Gaia spoke with Merkle’s Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt.