Digital Marketing Musings

Episode 50: Understand User Intent with Merkle Matrix

November 11th, 2022  |  27 mins 3 secs

brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, google, marketing, merkle matrix, microsoft, organic search, paid search, user intent

This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.

Episode 49: Critical Media Trends for Q4 2022

October 28th, 2022  |  23 mins

brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, paid search, performance media, pmr

Gaia and Andreah are joined by Merkle’s Melissa Reilly, Associate Director, Marketing Communications, and Jane Yeo, Media Strategy Manger. The guests discuss insights and trends from the Q4 2022 Performance Media Report which surveyed 250 marketing decision-makers.

Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024

October 17th, 2022  |  31 mins 50 secs

brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns

This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.

Episode 40: Gaming Creative, Part 2

June 20th, 2022  |  18 mins 52 secs

advertising, commerce, commercials, creative, data, digital marketing, digital marketing musings, games, gamification, gaming, gaming creative, marketing, metaverse, virtual reality, web 3.0

This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.

Episode 39: Gaming Creative, Part 1

June 3rd, 2022  |  39 mins 3 secs

advertising, commerce, creative, data, digital marketing, digital marketing musings, easter eggs, games, gamification, gaming, gaming creative, marketing, metaverse, value exchange, virtual reality, web 3.0

In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach Debord, Executive Innovation Director for Isobar U.S.

Episode 38: How is Inflation Affecting Brand Loyalty?

May 20th, 2022  |  31 mins 39 secs

data, digital marketing, digital marketing musings, gamification, inflation, interest rates, labor, loyalty, marketing, promotions, supply chain, value exchange, wages, web 3.0

In this episode, Gaia and Andreah talk inflation with Chris Wayman, promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.

Episode 37: Creating Value with NFTs

May 6th, 2022  |  39 mins 39 secs

blockchain, crypto, data, digital marketing, digital marketing musings, gamification, gaming, marketing, metaverse, monetization, nft, nfts, smart contract, value exchange, web 3.0

The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.

Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2

April 22nd, 2022  |  20 mins 55 secs

ar, branding, data, digital marketing, digital marketing musings, digital transformation, gaming, marketing, metaverse, vr, web 3.0, yankee candle

Episode 20: Data Visualization Tips and Tools for Marketers

September 20th, 2021  |  32 mins 15 secs

analytics, creative, data, digital marketing, digital marketing musings, eretail, marketing, marketing strategy, media, reporting, sem, seo

Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.