Digital Marketing Musings
Get a casual pulse on media industry developments and applicable strategies for staying relevant in a rapidly evolving landscape
We found 3 episodes of Digital Marketing Musings with the tag “first-party data”.
Episode 50: Understand User Intent with Merkle Matrix
November 11th, 2022 | 27 mins 3 secs
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, google, marketing, merkle matrix, microsoft, organic search, paid search, user intent
This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.
Episode 49: Critical Media Trends for Q4 2022
October 28th, 2022 | 23 mins
brands, cookie deprecation, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, paid search, performance media, pmr
Gaia and Andreah are joined by Merkle’s Melissa Reilly, Associate Director, Marketing Communications, and Jane Yeo, Media Strategy Manger. The guests discuss insights and trends from the Q4 2022 Performance Media Report which surveyed 250 marketing decision-makers.
Episode 48: Retail Media Networks: Growing to a $60 billion industry by 2024
October 17th, 2022 | 31 mins 50 secs
brands, cx, data, digital experience, digital marketing, digital marketing musings, first-party data, marketing, privacy, privacy regulations, retail, retail media, retail media networks, retailers, rmns
This episode features guests Megan Cameron, VP, Monetization Strategy, and Jeff Sevaldson, Director, New Stream Media. Listen to hear these experts chat with Gaia and Andreah about the selling side of retail media networks, growing to a $60 billion industry by 2024.